US vehicle sales are projected to dip nearly two per cent as high interest rates and inflation pressure consumers. Ford and GM shares declined followi
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US auto sales are projected to grow at a weaker pace in the third quarter from a year earlier, according to industry experts, as inflationary headwinds continue to push consumers away from considering new vehicles.
Carmakers benefited from a surge in new orders for crossovers and pickup trucks over the years, but, that growth has tapered off as buyers struggle to navigate higher expenses.
Market research firm J.D. Power estimates overall new vehicle sales to be up 0.2 per cent at 3,882,600 units in the third quarter.
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Buyers are also opting for more affordable models such as compact pickup trucks and SUVs such as Ford’s Maverick.
Subcompact SUVs and compact cars are two of the hottest vehicle segments right now, helped by their relatively affordable price tags, said Charlie Chesbrough, senior economist at Cox Automotive.
Industry experts expected automakers to rebound with stronger sales in the third quarter, however, discounts offered by companies and the US Federal Reserve’s interest rate cut were not enough to invigorate demand.
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According to data from Cox, General Motors is still expected to retain its top spot in the quarter, but will experience a three per cent drop in sales. Toyota Motor’s North America unit and Ford are expected to take the next two spots.
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However, auto research firm Edmunds expects quarterly overall new US vehicle sales to be down nearly two per cent.
Edmunds analysts also flagged other potential snags for automakers in the country such as possible disruptions from the East Coast port strike.
Shares of Ford and GM closed down about two per cent and three per cent, respectively, on Monday after Chrysler-parent Stellantis said it would cut its 2024 profit forecast and warned it will burn through more cash than expected.
“Consumers in the market continue to be pressured by high interest rates and slow-to-recede vehicle prices, which are translating to high monthly payments,” said Chris Hopson, principal analyst at S&P Global Mobility.
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First Published Date: 02 Oct 2024, 10:10 AM IST
